- Convey your ROI in first-person language.
Social media is all about engagement and relationship-building, right? Then foster some rapport with the people who read your Summary.
First-person language (“My work as a CFO affords the opportunity to become involved in complex financial reporting and modeling”) turns your Summary into a conversation, rather than a stilted, uncomfortable description (“Mary launched her career in supply chain management at ABC Company”).
The other benefit of writing your Summary in first-person? You can inject some energy and personality into your thoughts, showing readers why you’d make a great connection or employee:
You might believe a CIO’s job is to select the best technology, but I ensure the business need drives this decision, whether the goal is faster service, better quality, or more profit.
Sales has been my passion ever since I realized I could help businesses select the right enterprise software tools – adding continual value to customers long after the deal is closed.
- Share Your Work
Take every opportunity to add a meaningful picture of your ROI in this section, with extra steps to boost your keyword content. The result will be better findability and renewed employer interest.
- Get Lots of Recommendations
Hiring managers are impressed by recommendations, especially from people who have directly managed you. This will add a great deal of credibility and confirmation of your skills.
Also, utilize the Skills & Endorsements section of your profile. You can bolster your professional brand by adding skills your connections can endorse.
Your LinkedIn Summary is a make-or-break section of your Profile! Making it unique and memorable will definitely help you in your job search.