Want to quickly distinguish yourself from job-hunting competition on LinkedIn? Look no further than your LinkedIn Summary. The “elevator pitch” of your social media profile, a powerful Summary can compel employers to take a second look at you for their needs. So how do you craft a knockout message of brand value for your LinkedIn Summary?

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with the following steps:

Pepper your profile with relevant keywords
LinkedIn SEO doesn’t have to be a mysterious concept. Basically, to rank strongly in searches for employees with your skills, you’ll need to add more Connections (which helps your Profile become more “important” in LinkedIn’s perspective), and you’ll need to use better keywords.

The keywords most important on LinkedIn are what employers use to find a candidate like you: job titles, skills, industry names, and other related terminology.

As an example, a Production Manager who finds production, manufacturing, process improvement, and cost savings in job descriptions could add this achievement to her Summary:

Leveraged Lean Six Sigma for process improvement and 31% cost savings on manufacturing production line upon promotion to Director of Manufacturing Operations.

The benefit of keywords? They’ll bring your Profile more traffic from interested employers, and when woven into your success stories, demonstrate how you used these skills to produce results.

With space for 2,000 characters available, your Summary is a great place to inject keywords into each sentence, repeating them for greater density.

Avoid paragraphs-just hit the high points!
Dense paragraphs of 4 lines or longer are hard to skim in a LinkedIn Summary. Remember, you are writing for the web, not a piece of paper!

In addition, shortening your descriptions of career success stories will also force you to write tight, keyword-rich content, which is perfect for online reading.

Use borders to break up lines of text.
Did you realize you can add borders of varying sizes and thickness on LinkedIn? By using special characters (+, _, ~, #, among others), a border can be used to “box off” or distinguish important aspects of your background and qualifications.

The following example shows how to use borders when introducing a new section on your Profile:


Achievements as CTO and Technology Director include:


You can also add a border as a “title” for a group of achievements:

Manufacturing Strategy

Decreased production cycle time, with accompanying 16% drop in costs.
Sourced global suppliers meeting stringent quality standards.

A border can be used to add emphasis to a specific sentence:


As a COO leading manufacturing industry turnarounds, I’ve created millions in profit.

Give readers an idea of your ROI.
Citing your years of experience or listing your skills doesn’t help employers figure out where you truly add value to their organization. Your LinkedIn Summary offers one of the only glimpses into your personal brand – so make it memorable!

Tell them – in powerful, keyword-rich sentences that include metrics – what business problems you solve and exactly how you can meet their needs.

Instead of:

“Results-oriented professional with over than 10 years of sales experience” from your resume, kick things up a notch with

“I’ve brought employers a competitive edge (and up to 53% more revenue) by building executive relationships inside Oracle, Bank of America, Sony, and AIG Insurance.”

“I’ve earned quick promotions for improving quarterly financial reporting, trimming headcount by 15%, and implementing new IT systems… preparing me for a Senior VP Finance role.”

“As IT Network Manager, I’m considered the go-to expert for network connectivity strategy, eliminating 20% in redundant systems costs and improving bandwidth between the Zurich and New York offices.”