Secrets to a Killer LinkedIn Profile Summary, Part 2

  1. Convey your ROI in first-person language.

Social media is all about engagement and relationship-building, right? Then foster some rapport with the people who read your Summary.

First-person language (“My work as a CFO affords the opportunity to become involved in complex financial reporting and modeling”) turns your Summary into a conversation, rather than a stilted, uncomfortable description (“Mary launched her career in supply chain management at ABC Company”).

The other benefit of writing your Summary in first-person? You can inject some energy and personality into your thoughts, showing readers why you’d make a great connection or employee:

You might believe a CIO’s job is to select the best technology, but I ensure the business need drives this decision, whether the goal is faster service, better quality, or more profit.

Sales has been my passion ever since I realized I could help businesses select the right enterprise software tools – adding continual value to customers long after the deal is closed.

  1. Share Your Work

Take every opportunity to add a meaningful picture of your ROI in this section, with extra steps to boost your keyword content. The result will be better findability and renewed employer interest.

  1. Get Lots of Recommendations

Hiring managers are impressed by recommendations, especially from people who have directly managed you. This will add a great deal of credibility and confirmation of your skills.

Also, utilize the Skills & Endorsements section of your profile. You can bolster your professional brand by adding skills your connections can endorse.

Your LinkedIn Summary is a make-or-break section of your Profile! Making it unique and memorable will definitely help you in your job search.

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Secrets to a Killer LinkedIn Profile Summary, Part 1

Want to quickly distinguish yourself from job-hunting competition on LinkedIn? Look no further than your LinkedIn Summary. The “elevator pitch” of your social media profile, a powerful Summary can compel employers to take a second look at you for their needs. So how do you craft a knockout message of brand value for your LinkedIn Summary?

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with the following steps:

Pepper your profile with relevant keywords
LinkedIn SEO doesn’t have to be a mysterious concept. Basically, to rank strongly in searches for employees with your skills, you’ll need to add more Connections (which helps your Profile become more “important” in LinkedIn’s perspective), and you’ll need to use better keywords.

The keywords most important on LinkedIn are what employers use to find a candidate like you: job titles, skills, industry names, and other related terminology.

As an example, a Production Manager who finds production, manufacturing, process improvement, and cost savings in job descriptions could add this achievement to her Summary:

Leveraged Lean Six Sigma for process improvement and 31% cost savings on manufacturing production line upon promotion to Director of Manufacturing Operations.

The benefit of keywords? They’ll bring your Profile more traffic from interested employers, and when woven into your success stories, demonstrate how you used these skills to produce results.

With space for 2,000 characters available, your Summary is a great place to inject keywords into each sentence, repeating them for greater density.

Avoid paragraphs-just hit the high points!
Dense paragraphs of 4 lines or longer are hard to skim in a LinkedIn Summary. Remember, you are writing for the web, not a piece of paper!

In addition, shortening your descriptions of career success stories will also force you to write tight, keyword-rich content, which is perfect for online reading.

Use borders to break up lines of text.
Did you realize you can add borders of varying sizes and thickness on LinkedIn? By using special characters (+, _, ~, #, among others), a border can be used to “box off” or distinguish important aspects of your background and qualifications.

The following example shows how to use borders when introducing a new section on your Profile:


Achievements as CTO and Technology Director include:


You can also add a border as a “title” for a group of achievements:

Manufacturing Strategy

Decreased production cycle time, with accompanying 16% drop in costs.
Sourced global suppliers meeting stringent quality standards.

A border can be used to add emphasis to a specific sentence:


As a COO leading manufacturing industry turnarounds, I’ve created millions in profit.

Give readers an idea of your ROI.
Citing your years of experience or listing your skills doesn’t help employers figure out where you truly add value to their organization. Your LinkedIn Summary offers one of the only glimpses into your personal brand – so make it memorable!

Tell them – in powerful, keyword-rich sentences that include metrics – what business problems you solve and exactly how you can meet their needs.

Instead of:

“Results-oriented professional with over than 10 years of sales experience” from your resume, kick things up a notch with

“I’ve brought employers a competitive edge (and up to 53% more revenue) by building executive relationships inside Oracle, Bank of America, Sony, and AIG Insurance.”

“I’ve earned quick promotions for improving quarterly financial reporting, trimming headcount by 15%, and implementing new IT systems… preparing me for a Senior VP Finance role.”

“As IT Network Manager, I’m considered the go-to expert for network connectivity strategy, eliminating 20% in redundant systems costs and improving bandwidth between the Zurich and New York offices.”

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5 Reasons Why You Must Have a LinkedIn Profile

The ever-evolving social media world can be tough to keep up with, particularly when it comes to job hunting. There are numerous online platforms with countless tools and applications designed to connect individuals with those with similar interests.

However, many of these platforms and tools tend to be more focused on the “social” aspect of social media. One major exception is LinkedIn, which is often referred to as the professional social network. With more than 120 million users worldwide, LinkedIn certainly seems to have cornered the professional networking market.

Although popular, the average LinkedIn user is in their mid-40s, which has created a perception among many younger professionals and college students that it’s not for them. But in these tough times, job seekers—no matter their age—need every edge they can get.

A LinkedIn profile is a great way to:

1) Manage Your Professional Brand: Your online presence is typically the first impression with a recruiter or business contact. Recruiters will Google you, and you need to be in control of what they are going to find. LinkedIn profiles typically rank high in Google searches.

2) Organize Professional Relationships: LinkedIn is a great way to organize and manage professional relationships. Contacts you make during the job hunt and throughout your career may not necessarily make sense as Facebook friends. LinkedIn offers a platform for maintaining your professional network while keeping it separate from your personal life.

3) Gather and Display Recommendations: LinkedIn has a tool for requesting and posting recommendations from other users who have worked with you professionally. This allows you to build your credibility by harnessing the power of third-party endorsements. Remember, requesting a recommendation is also a great excuse for reaching out to former colleagues you may have lost touch with.

4) Become an Expert: The best way to gain credibility in a field is to become a go-to resource. LinkedIn offers a number of tools for helping professionals engage with peers to exchange information and ideas. For example: LinkedIn Groups, LinkedIn Answers, and LinkedIn Today are all great ways to reach out to colleagues and become part of the trending conversations in your field. These tools are a great way to learn the lingo of your field and become a virtual “insider.”

5) Attract Recruiters: Recruiters use LinkedIn. The job search isn’t always an active process, and hiring managers and recruiters use the tool to find candidates to fill openings. Pay attention to key words in your profile, and be sure to have them peppered throughout the following sections of your LinkedIn profile:





In these challenging times every advantage helps. Whether you are a graduating college student or a transitioning professional, it’s never too early or too late to start!

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