- Don’t Put Everything on There
Your resume should not have every work experience you’ve ever had listed on it. Think of your resume not as a comprehensive list of your career history, but as a marketing document selling you as the perfect person for the job. For each resume you send out, you’ll want to highlight only the accomplishments and skills that are most relevant to the job at hand (even if that means you don’t include all of your experience). Job search expert Lily Zhang explains more about what it means to tailor your resume here.
- But Keep a Master List of All Jobs
Since you’ll want to be swapping different information in and out depending on the job you’re applying to, keep a resume outline or master resume on your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for different applications, special projects that only sometimes make sense to include. Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Think of this as your brag file.
- Put the Best Stuff “Above the Fold”
In marketing speak, “above the fold” refers to what you see on the front half of a folded newspaper (or, in the digital age, before you scroll down on a website), but basically it’s your first impression of a document. In resume speak, it means you should make sure your best experiences and accomplishments are visible on the top third of your resume. This top section is what the hiring manager is going to see first—and what will serve as a hook for someone to keep on reading. So focus on putting your best, most relevant experiences first—and then check out these five other marketing tricks to get your resume noticed.
- Ditch the Objective Statement
According to Zhang, the only occasion when an objective section makes sense is when you’re making a huge career change and need to explain from the get-go why your experience doesn’t match up with the position you’re applying to. In every other case? Consider whether a summary statement would be right for you—or just nix it altogether to save space and focus on making the rest of your resume stellar.
- Keep it (Reverse) Chronological
There are lots of different ways to organize the information on your resume—like the functional resume or combination resume—but the good old reverse chronological (where your most recent experience is listed first) is still your best bet. Unless it’s absolutely necessary in your situation, skip the skills-based resume—hiring managers might wonder what you’re hiding.
- Keep it to a Page
The two- (or more!) page resume is a hotly debated topic, but the bottom line is this—you want the information here to be concise, and making yourself keep it to one page is a good way to force yourself to do this. If you truly have enough relevant and important experience, training, and credentials to showcase on more than one page of your resume, then go for it. But if you can tell the same story in less space? Do. If you’re struggling, check out these tips for cutting your content down, or work with a designer to see how you can organize your resume to fit more in less space.
- Consider an Online Supplement
Can’t figure out how to tell your whole story on one page, or want to be able to include some visual examples of your work? Instead of trying to have your resume cover everything, cover the most important details on that document, and then include a link to your personal website, where you can dive more into what makes you the ideal candidate.
- Keep it Simple
We’ll talk about getting creative in order to stand out in a minute. But the most basic principle of good resume formatting and design? Keep it simple. Use a basic but modern font, like Helvetica, Arial, or Century Gothic. Make your resume easy on hiring managers’ eyes by using a font size between 10 and 12 and leaving a healthy amount of white space on the page. You can use a different font or typeface for your name, your resume headers, and the companies for which you’ve worked, but keep it simple and keep it consistent. No matter what resume format you choose, your main focus here should be on readability for the hiring manager. That being said, you should feel free to…
- Carefully Stand Out
Really want your resume stand out from the sea of Times New Roman? Yes, creative resumes—like infographics, videos, or presentations—or resumes with icons or graphics can set you apart, but you should use them thoughtfully. If you’re applying through an ATS, keep to the standard formatting without any bells and whistles so the computer can read it effectively. If you’re applying to a more traditional company, don’t get too crazy, but feel free to add some tasteful design elements or a little color to make it pop. No matter what, don’t do it unless you’re willing to put in the time, creativity, and design work to make it awesome.
- Make Your Contact Info Prominent
You don’t need to include your address on your resume anymore (really!), but you do need to make sure to include a phone number and professional email address (not your work address!) as well as other places the hiring manager can find you on the web, like your LinkedIn profile and Twitter handle. (Implicit in this is that you keep these social media profiles suitable for prospective employers.)
- Design for Skimmability
You’ve heard before that hiring managers don’t spend a lot of time on each individual resume. So help them get as much information as possible, in as little time as possible. These 12 small formatting changes will make a huge difference.
- Get Help From a Professional
Know that design skills aren’t your strong suit but want your resume to look stunning? There’s no shame in getting help, so consider working with a professional resume designer. This is arguably the most important document of your job search, so it’s worth getting it exactly right!
- Keep it Recent, Keep it Relevant
As a rule, you should only show the most recent 10-15 years of your career history and only include the experience relevant to the positions to which you are applying. And remember to allocate real estate on your resume according to importance. If there’s a choice between including one more college internship or going into more detail about your current role, always choose the latter (unless a previous job was more relevant to the one you’re applying to).
- No Relevant Experience? No Worries!
Don’t panic if you don’t have any experience that fits the bill. Instead, Zhang explains, focus your resume on your relevant and transferrable skills along with any related side or academic projects, and then make sure to pair it with a strong cover letter telling the narrative of why you’re ideal for the job.
- Curate Your Bullet Points
No matter how long you’ve been in a job, or how much you’ve accomplished there, you shouldn’t have more than five or six bullets in a given section. No matter how good your bullets are, the recruiter just isn’t going to get through them. Check out these tips for writing impressive bullet points.
- Bring it Down a Level
You may be tempted to throw in tons of industry jargon so you sound like you know what you’re talking about, but ultimately you want your resume to be understandable to the average person. Remember that the first person who sees your resume might be a recruiter, an assistant, or even a high-level executive—and you want to be sure that it is readable, relevant, and interesting to all of them.
- Give ’Em the Numbers
Use as many facts, figures, and numbers as you can in your bullet points. How many people were impacted by your work? By what percentage did you exceed your goals? By quantifying your accomplishments, you really allow the hiring manager to picture the level of work or responsibility you needed to achieve them. Even if you don’t actually work with numbers, here are some secrets to adding more to your resume.
- Take it One Step Further
People hire performers, so you want to show that you didn’t just do stuff, but that you got stuff done! As you look at your bullet points, think about how you can take each statement one step further and add in what the benefit was to your boss or your company. By doing this, you clearly communicate not only what you’re capable of, but also the direct benefit the employer will receive by hiring you. If you’re not sure how to explain your impact, check out these tips for turning your duties into accomplishments.
- Show—Don’t Tell—Your Soft Skills
Describing soft skills on a resume often starts to sound like a list of meaningless buzzwords, fast. But being a “strong leader” or an “effective communicator” are important characteristics you want to get across. Think about how you can demonstrate these attributes in your bullet points without actually saying them. Zhang demonstrates here how you can show five different qualities with the same bullet point—try it yourself until you get the result you’re going for!
- Don’t Neglect Non-Traditional Work
There’s no law that says you can only put full-time or paid work on your resume. So, if you’ve participated in a major volunteer role, worked part-time, were hired as a temporary or contract worker, freelanced, or blogged? Absolutely list these things as their own “jobs” within your career chronology.
- Mix Up Your Word Use
If every bullet in your resume starts with “Responsible for,” readers will get bored very quickly. Use our handy list of better verbs to mix it up!
- Use Keywords
Use keywords in your resume: Scan the job description, see what words are used most often, and make sure you’ve included them in your bullet points. Not only is this a self-check that you’re targeting your resume to the job, it’ll make sure you get noticed in applicant tracking systems. Stuck on which words to include? Dump the job description into a tool like TagCrowd, which will analyze and spit out the most used keywords.
- Avoid Empty Words
What words shouldn’t you include? Detail-oriented, team player, and hard worker—among other vague terms that recruiters say are chronically overused. We bet there’s a better way to describe how awesome you are.
- Experience First, Education Second
Unless you’re a recent graduate, put your education after your experience. Chances are, your last couple of jobs are more important and relevant to you getting the job than where you went to college.
- Also Keep it Reverse Chronological
Usually, you should lay down your educational background by listing the most recent or advanced degree first, working in reverse chronological order. But if older coursework is more specific to the job, list that first to grab the reviewer’s attention.